Kora Financial Inc.
How Boro became Kora
Skillset: Brand Design, User Interface Design, Design Systems
Approach:
Design Thinking Methodology
Duration: 3 months
Brand Pillars: Thrive, Grow, Protect.
Thrive: The essence of financial wellness. We aimed to create a brand identity that conveys vitality, growth, and abundance, all while subtly integrating the "K" to resonate with our brand name.
Grow: The heart of financial prosperity. The brand needed to communicate a sense of continuous improvement, upward momentum, and the potential for endless expansion, with the "K" seamlessly woven into the design.
Protect: The foundation of financial security. We strived to build a brand that exudes trust, safety, and reliability, with the letter "K" forming an integral part of the visual identity.
Intro
As a visual designer at Kora, I had the incredible opportunity to play a pivotal role in shaping and evolving the Kora brand. Our mission was clear: to empower our users, college students, to thrive financially, grow their wealth, and protect their assets.
This rebranding journey was about more than just aesthetics; it was about embodying core principles and values. Notably, the company had a strong desire for the design to incorporate the letter "K," symbolizing a connection between the brand and its users.
Components needed
For this project, I needed to make sure all the following components were designed to align with the overall brand image:
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Iconography
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UI Design System
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Ilustration Style
Theory and research
Researching colour psychology
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Researching Finance Motifs
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Competitive Analysis
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